At Imagewest, we were one of a few agencies in competition for the client, the Cave Region Trails Initiative. Their goal was to bring in more tourism to the cave systems around Mammoth Cave, Diamond Caverns, and others in the area.
Each designer was tasked with creating a logo and color palette. My logo designs, font choices and color palettes were inspired by other national park designs. I wanted to create a color palette that reflected colors found in the cave systems and the surrounding environment.